BETVA (Zavod HERMES Beltinci so. p.)

The roots of BETVA grow in Prekmurje, Slovenia - a land of quiet fields, willow trees, and the gentle flow of the Mura River, in the heart of Europe.

Here, where nature still moves slowly, the idea was born that fashion can grow from gratitude instead of haste.

Around the Mura River, the characters of BETVA come to life — quiet companions of nature and light.

Each one carries a fragment of the forest’s spirit: curiosity, courage, and balance in motion.

Here, where the river flows slowly through Prekmurje, stories grow like roots — connecting earth, water, and presence.

BETVA lives where simplicity meets meaning.

BETVA above the Mura

Where the Mura flows in quiet grace, BETVA was born - a whisper of earth and light. Here, nature and craft intertwine, weaving garments that breathe with the land.

Above the river, the wind carries our story - of balance, simplicity, and gentle strength rooted in the soil of Prekmurje.

Even the smallest touch can move the whole river.

Like a single stone, one mindful act creates ripples that travel far.

Change doesn’t begin with force, but with presence.

When we act with care, the world responds - softly, endlessly, like water meeting light.

We follow the river’s path - gentle, patient, and true.

Our mission is to create with purpose, to move lightly on the Earth,

and to remind that every choice, like a wingbeat, can carry change far.

From the fields of Prekmurje, we are growing a vision - to plant hemp in our soil, weave its fibers with care, and craft the first BETVA T-shirts made entirely at home,
from seed to fabric, from hands to hearts.